Employment Advertising Services
Richmond Behavioral Health Authority, Richmond, Virginia
Scope of Work
Comprehensive digital employment advertising for the Richmond Behavioral Health Authority: programmatic advertising, geo-fencing, social media campaigns, streaming TV and audio, email marketing, and SEO for job postings.
Required detailed analytics reporting, real-time campaign optimization, and integration with RBHA's internal applicant tracking systems. Initial period two years with four two-year renewal options.
Our Contribution
Our team managed this engagement from RFP analysis through final award. We developed all six tabs required by the solicitation including qualifications narrative, demonstrated knowledge section, full pricing schedule with two tiered packages, and all compliance attachments.
We positioned the client's existing five-year relationship with RBHA as the central differentiator and built the technical approach around their multi-channel digital capability to establish them as the lowest-risk vendor in the field.
After the proposal received the highest technical rating, the client was invited to a final in-person oral presentation. We developed the full presentation deck and a one-page summary document used during the interview.
Highest-Rated Proposal and Contract Awarded
The submission received the highest technical rating at the written proposal stage. Following a successful oral presentation using the deck we prepared, the contract was awarded in February 2025. The engagement is valued at up to $124,800 annually, with renewal potential.
"Our proposal had the highest rating of all the vendors and we have been invited for a final in-person interview."
Client feedback